Credibility
We attempt to regularly offer our readers with credible information, based on the information we have available, so that they may create their own opinions. In instances when discrepancies in our content have been brought to our attention, we attempt to take reasonable measures to rectify them.
Transparency
We are committed to exhibiting transparency in all aspects of our business by publishing our advertising policy and information regarding potential relationships with other parties.
Trustworthiness
We strive diligently to make this website a reliable resource for our readers. We have implemented a variety of initiatives to enhance our credibility, including the implementation of content provider policies and processes.
Diversity and Inclusion
We feel that inclusivity and diversity are essential. We value diversity and strive for inclusivity in our publishing and hiring policies. We are aware that our readers represent a diverse cross-section of society, and we make every effort to provide information for pet owners with varying needs.
We are proud to be an employer that does not discriminate on the basis of race, colour, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organisation, retaliation, parental status, military status, or any other non-merit factor.
Community
Our pet owner community is essential to us. We would not be able to continue giving valuable recommendations and guidance without readers like you. We strive diligently to establish an environment in which pet owners feel confident and empowered to make decisions regarding their dogs.
This is why we urge our readers to provide us feedback not only on our current content, but also on future stuff they would like to see. In an effort to advance the interests of our community, we are always receptive to constructive criticism and value any comments, favourable and bad.
Guidelines
The purpose of this publication is to present readers with the most recent research and information available at the time of publishing. Our research methodology and partnerships with third-party sources are disclosed. For the sake of openness, we provide links to all of our sources. We make a concerted effort to mention authoritative, current, and trustworthy sources, such as government agencies, veterinarians, scientific journals, and prestigious groups and organisations.
Our contributors aim to maintain a balance between accurate information and their professional opinions. When an opinion rather than a fact is conveyed, it must be explicitly identified as such.
When reporting on research, we strive to portray each study as accurately as possible by avoiding generalisations and making it clear whether the research is inconclusive or if additional factors must be considered.
Quality benchmarks
Our content represents our devotion to our own principles and criteria, which encourage global animal advocacy. Our team of independent editors strives to verify the accuracy of articles so that they are beneficial to our readers.
Our content is continuously reviewed and updated. Non-compliant articles are not published, are altered for accuracy, or are removed from our website. We take great satisfaction in promptly addressing errors and giving additional explanation.
Obviously, it is not always possible to uncover faults and/or incorporate scientific advancements. Therefore, we always encourage our readers to inform us of any inaccuracies. Our readers are encouraged to submit comments or point out any problems by contacting us via postal mail or electronic mail.
Contributors
Our authors were picked not only for their domain competence, but also for their journalistic abilities and honesty. We believe it is crucial to express a variety of viewpoints, which is why we have assembled a team of experienced writers with deep knowledge of pets.
To inform our readers about who is responsible for creating our content, we have made it easier to locate information about our authors on our About Page and in each post. Each of our posts features the author’s name and profile photo at the top of the page. Clicking on the author’s name will take you to their individual author page, where you’ll discover their full author bio.
We maintain high standards for all of our contributors and work to ensure that each adheres to our own principles and code of ethics, in addition to the SPJ Code of Ethics.
Disclaimer
While the information in the articles and elsewhere on this site has been well researched and fact-checked for authenticity and reliability, we offer no guarantee about the site’s content and are not responsible for any loss, damage, or harm resulting from the use of any information on the site.